These
columns discuss interaction design in the world around us. You can
find more of them in the book Designing
the Real World
I remember a lesson at school about pollution. As well as the obvious
types of pollution the teacher also mentioned ‘noise pollution’.
In those distant, low-tech days the idea of noise pollution was
limited to things like jet aircraft going overhead and traffic noise.
In today’s world, the explosion in personal technology and
the ability of this technology to make all sorts of silly noises
means that public places are filled with clouds of gadgets beeping
and buzzing.
The first inkling of this problem came with digital watches in the
70s (remember those big, chunky things with one button and a red
LED readout?). Well, one of the limited features they offered was
a ‘beep on the hour’ function. In the quiet of the cinema
or the school assembly when the hour came, a mini cacophony would
sound, spread out around the hour as every watch was set to a slightly
different time.
The modern day equivalent of this distracting sound is the mobile
phone. A sound as loud and as annoying as an alarm-clock. Especially
to commuters woken from a snooze on the train or to audiences of
classical music concerts. No wonder they have been banned in certain
venues in New York.
Is it possible to list the attributes that make a noise annoying?
Well, for starters they are annoying if they occur in a quiet context.
Consider going out into the countryside with a squeaky walking shoe,
or a context like a crowded train where you want to cut off from
the busy world but are constantly drawn to it by mobile phones ringing.
Another example is my new oven. A silver thing with knobs in all
the right places (well almost) but the oven contains a fan that
carries on whirring until it has all cooled down. The result of
this is that you cook a pie, take it out and serve it and during
the entire meal the fan is buzzing away. Then by the time you get
to the after dinner mints the fan has cooled everything down enough
and it shuts off. A cooker that is practically designed to make
noise only for the duration of the meal is has just cooked!
Noises are more annoying if they are intermittent. Continuous noises
are easy to screen out and are less distracting. Noises that occur
at random intervals always impinge upon our consciousness more.
We can work through buzzing tube lighting, moaning air-conditioning
units but if we hear the occasional tings from the heating system
or the random hissing of escaping gas from an almost sealed coffee
flask it is a continual distraction.
A noise that starts suddenly can give us a shock with the inevitable
result of annoyance. How a noise starts is called the ‘attack’.
If it starts suddenly it can be shocking, if it builds up slowly
the effect can be less startling. Sound designers sometimes take
this into account and I know of one manufacturer whose telephone
makes a gentle ‘organic’ sounding ringing noise which
starts very softly and gradually increases in volume. It certainly
doesn’t shock the listener, but it does cause great confusion.
The psychological effect is not, ‘Oh. The telephone’s
ringing but not loud enough to scare me’ but instead it is:
‘Oh gosh. What’s that strange noise? Oh no, it’s
getting closer. Is it aliens? What is it? It’s almost here
Oh it’s only the telephone!’
The owner of a similar telephone with a ‘louder and louder’
ring-tone told me that his phone sounded similar to an ambulance
siren and whenever someone rang up the beeps would start and get
louder and louder and the whole family would immediately rush to
the window with the kids to watch for the passing ambulance.
Another example to illustrate that difficult to identify sounds
are annoying is fridge noise. A colleague has a fridge in the same
room that he and his partner eat in, so they chose a special silent
model. Silent? Almost. It was quite literally as quiet as a mouse.
It produced almost imperceptible swishes and clicks sounding exactly
like a mouse nesting behind the fridge. Every time it started up
the owners’ first reaction was to sit quietly, straining their
ears for the noises of a mouse in the kitchen. Even after a year
or so it was still catching them out!
A key factor in the frustration of sounds is if you have no ability
to control the sound. The worst offenders are bits of technology
that make a lot of noise for a long period of time and that cannot
be stopped from making the noise. Sounds stupid doesn’t it?
But that is exactly what today’s compact 35mm cameras do.
When you take the last shot they realize that there is no film left
and the motor cuts in to rewind the film. What they don’t
realize is that you are in the church taking a picture of your friend’s
daughter’s christening and that the vicar is giving you a
particularly hard stare as you try and sit on the camera to muffle
the whining sounds.
Does this idea of every gadget making a noise have any advantages?
The only one I can think of was the story of the young boy losing
his new digital watch while playing football. The football field
was so big and grassy that a search by eye would have been impossible.
But this watch had an in-built alarm set to go off at 7:30 in the
morning. So, early in the morning he and his family and mates spread
themselves out across the field and listened and when the alarm
sounded they quickly pinpointed and found his watch.
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